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Maximum Media partners with MEC Wavemaker and Screwfix.ie to launch industry-first, ‘SportsJOE LIVE’

Home / BLOG / Maximum Media partners with MEC Wavemaker and Screwfix.ie to launch industry-first, ‘SportsJOE LIVE’
Pictured: Gavin Collins, Head of Wavemaker MEC; Rachel Ryan, Account Manager MEC; Jenny Fallon, Account Director MEC; Paddy McKenna, Broadcast Director Maximum Media

Tonight at 9.30pm, in partnership with MEC Wavemaker and Screwfix.ie, Maximum Media will premier the first episode of its first ever live show designed for social distribution, SportsJOE Live.

The brand new weekly sports show will go out live from Maximum Media’s newly opened purpose built studios, via Facebook Live and Periscope at 9.30pm each Wednesday. The show’s format envelops a diverse cross-section of compelling sporting personalities that aren’t afraid to say exactly what they think. Sports personalities involved include Ronan O’Gara, Andy Reid, Stephen Ferris, Ashling Thompson, Paul Galvin, and Dion Fanning.

Presented by The GAA Hour host Colm ‘Wooly’ Parkinson and Australian born comedian Damian Clark, SportsJOE Live is the first socially distributed broadcast show of its kind in Ireland. With no weekly sports show being broadcast on linear TV in Ireland currently, the show aims to be the largest live sporting show in the Irish market.

Maximum Studios is a stand-alone, full HD studio capable of 10 camera multi-cam live broadcast. The technology will enable live broadcasts from anywhere at any time using the very latest in mobile broadcast technology. Under the direction of Mick Brennan, Head of Production, SportsJOE Live will also utilise the latest in Virtual Reality gaming capabilities to set guests and panelists sporting challenges with a twist.

Paddy McKenna, Broadcast Director at Maximum Media: “I’m delighted with the cast we’ve assembled for SportsJOE Live. In his time with JOE, Wooly has developed into an outstanding broadcaster, Dion Fanning is the best sports writer in Ireland, and in Damian Clark and Conor Moore we have two brilliantly unpredictable comic talents. The final component is our viewers, who are crucial to the unique format of the show – both in the live comments and interactions on social media, and in the live studio audience. Anything can happen, which is exactly what we all want. In addition, having a great brand like Screwfix.ie on board is a perfect fit – we’re excited to be working with them on this.”

Caoimhe Maxwell, Head of MEC Wavemaker: We were delighted to bring this unique opportunity to Screwfix.ie. With eyeballs migrating to digital, we see branded content as the perfect way to reach new and existing Screwfix.ie customers. We’re excited to partner with SportsJOE on this media first”.

Screwfix.ie: “We are very pleased to be working with SportsJOE on this. The partnership enables us to engage well with our existing Irish customers, whilst taking the Screwfix.ie brand to a wider market.”

The partnership, negotiated by MEC, will see Screwfix.ie seamlessly integrated into the live show, with a number of branded segments also pushed out from JOE channels in the days after each live broadcast.

SportsJOE Live will be shared across both SportsJOE and JOE’s social channels, with a combined reach of over 1.5 million. It is one of a number of new shows to be launched this year across its channels, which also include Her and HerFamily.

Tune in to #SportsJOELive tonight, March 15th at 9.30pm, on Facebook Live and Periscope.