At last night’s prestigious Digiday Awards Europe in London, Maximum Media picked up the award for ‘Best Use of Video Content’ for The JOE Show (in association with Unilever’s brands Dove Men+ Care & Lynx) & SportsJOE Live (in association with Lottoland).
The Digiday Europe Awards recognise publishers, advertisers and technology platforms bringing about change and innovation in Europe.
Maximum Media was shortlisted for the award alongside big European brands including BT, Action-Aid UK and Swedish publisher Aftonbladet. The win was for the phenomenally successful work for both The JOE Show and SportsJOE Live. The category, ‘Best Use of Video Content’, awards the publisher that has best utilised video to consistently deliver quality content and engage audiences.
Commenting on the win, Maximum Media Group CEO Daragh Byrne said: “This award is particularly special for us as it is not just about us being judged against other Irish publishers. We were up against the best in Europe, and that very much reflects how and where our business is growing. This is a fantastic achievement and a huge credit to our in-house team who create and deliver outstanding content for our audience every single day. It is also made possible by the brands who had the foresight and recognised not only the potential but uniqueness and quality of our video offering and our ability to get our audience engaging with this original content.”
Maximum Media, which was ranked the fastest growing media company in Europe by the Financial Times in 2017, was the only Irish publisher to win an award at last night’s event. The news follows Maximum Media’s win at last year’s Digiday Awards Europe for ‘Best Use of Social’ for its “Euro 2016” coverage, which was the first time in the history of the awards, that an Irish publisher was nominated and won an award at this event.