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JOE launches long-form interview series ‘Ireland Unfiltered’ in partnership with Carlsberg

Home / BLOG / JOE launches long-form interview series ‘Ireland Unfiltered’ in partnership with Carlsberg

As part of Maximum Media’s continued investment into producing long-form and high quality shows, JOE has today launched the Irish edition of ‘Unfiltered’, its hugely popular video and audio interview series in the UK.

Called ‘Ireland Unfiltered’, and presented by Dion Fanning, the weekly show will feature stripped back, honest conversations with some of the biggest names in Irish entertainment, sport, politics and media. Fanning will also speak to notable international figures on some of the biggest issues affecting Ireland, such as Brexit.

The first episode, which went live today, features one of Hollywood’s fastest-rising stars, Dubliner Barry Keoghan, in his most in-depth and widest-ranging interview to date. Barry has starred in films including Dunkirk, Black 47 and The Killing of Sacred Deer.

JOE has partnered with Carlsberg and its new ‘Carlsberg Unfiltered’ pilsner for the show, with media planning handled by Carat, part of Dentsu Aegis Network. It will be produced in Maximum Media’s new custom-built studio, with a new episode released every Tuesday.

The show will be available to listen on all major podcast platforms and watch the full episode on YouTube. Show highlights will also go out across JOE’s Facebook, Twitter and Instagram channels. It will be accompanied by written features on each episode.

Ireland Unfiltered follows on from the spectacular success of JOE’s ‘Unfiltered’ series in the UK, presented by journalist, TV and radio presenter James O’Brien. Launching less than a year ago, it has garnered over 3.5 million downloads, a five-star rating from over 1.5K reviews on Apple Podcasts, and a phenomenal 90% completion rate.

Content Director at JOE, Paddy McKenna, commented: “What we know from Unfiltered with James O’Brien, which has been a huge hit with JOE’s audience, is that there is a massive appetite for long-form, honest interviews that do much more than just scratch the surface. We’re delighted to kick off Ireland Unfiltered with the country’s fastest rising movie star, Barry Keoghan. And in having one of Ireland’s best interviewers, Dion Fanning, asking the questions, we’re looking forward to some compelling conversations.”

Lorna Begley, Brand Manager at Carlsberg, said: “We are delighted to be partnering with JOE for the launch of their new show Ireland Unfiltered. We’re really proud of Carlsberg Unfiltered, its a great tasting Danish pilsner with no filter for a more natural taste, and so a perfect alignment with the show.”

Since moving to JOE in 2016, Fanning has moved away from covering sport. Earlier this year, he led JOE’s groundbreaking coverage of the Eighth amendment campaign, Generation 8th, and has written extensively on Irish politics, as well as Brexit.

Ireland Unfiltered is one of a number of new multi-format shows created recently by JOE. Most recently it unveiled its new rugby show, ‘Baz and Andrew’s House of Rugby, hosted by Barry Murphy and Andrew Trimble. Plans are afoot for a number of other productions to be announced over the coming weeks and months.

Watch on JOE’s YouTube channel and listen here. Follow #IrelandUnfiltered to join the conversation.