Since founding Maximum Media in 2010, owner Niall McGarry has overseen the growth of an Irish media phenomenon. With four award-winning digital brands – JOE, Her, SportsJOE and Her Family – he has overseen the launch of a quartet of unique, innovative platforms that, between them, command over nine million unique users in Ireland per month and boast comfortably the largest social media community in the country.
In 2015 Niall looked beyond the island of Ireland and launched JOE Media in the UK, making a bold statement in one of the world’s most competitive media markets. Applying the lessons he learned in Ireland, the JOE and SportsJOE brands quickly gained a foothold in the UK and, within just 20 months, built up a Facebook and Twitter following of over eight million, helping JOE.co.uk attract over 10 million unique users each month.
Technical and editorial innovation, combined with an investment in unique and authoritative voices have propelled the growth of JOE Media and seen it fast become the voice of men in Britain. The site’s growing cohort of respected and well-known journalists such as Nooruddean Choudry, Dion Fanning and Tony Barrett, coupled with the in-house creation of topical, hilarious videos the like of which are not seen anywhere else (one of which recently garnered 250 million views), has seen JOE Media develop into a brand like no other.
While his brands continue to grow on either side of the Irish Sea, Niall’s aim is to establish Maximum Media as the most relevant media organisation in Ireland within the next 5 years and, as it expands internationally, see his JOE brand become the media brand of choice for men the world over.